Market research
Most of us are so focussed on getting and doing the business that it’s hard to come up for air. But how do you know you are doing the right things that help you to hold onto precious customers and to attract new ones?
When was the last time you had a conversation with your clients about what matters most?
The reality is that with increasing competition we must stay tuned into the needs of our clients and stakeholders. Those needs are continually shifting and evolving, and understanding and responding to them is the key to growing your business.
InsideOutWorks has a wealth of experience uncovering these needs and priorities and providing feedback in practical ways for you to act on. We use in-depth qualitative market research and web-based surveys to help you recognise and proactively manage what matters most to your strategic partners, key influencers and clients. We can help with testing new service and product concepts with current or potential client groups.
We work with you to identify and engage with key client and/or stakeholder groups for in depth insights on your business, current services and potential future offerings. Based on this feedback we help you differentiate between the ‘must haves’ and ‘nice to haves’ for different groups. You can then concentrate on what your clients value most.
Our Experience
We have completed numerous market research assignments including:
- a feasibility study for a new recruitment concept that led to a successful new business for the client
- post project evaluations of new school designs that led to better understandings of user needs
- client and stakeholder research to gain insights on the continuing medical education needs and priorities for doctors, nurses and other health professionals
- stakeholder survey to ascertain needs and priorities of potential delegates, sponsors and partners for a workplace health and safety symposium
- client satisfaction surveys for rental housing tenants
- client surveys of financial, payroll and transport services that led to product and service improvements.
To find out how we can help please contact Mary Somervell - mary@insideoutworks.co.nz