Customer Focus

As more products and services go digital, customers are seeking more authentic shopping experiences. Our ‘inside out’ approach to customer focus ensures consistency between what you say and what you deliver to customers.



For example, companies are slow to respond to lifestyle trends and preferences of the baby boomer generation. In the same way, businesses are slow to unlock the potential of mature workers.

Using in depth survey techniques and extensive marketing experience we can help you:

  • focus on what really matters for mature consumers and workers
  • understand needs, expectations and priorities of target groups
  • gain consistency and clarity between what you say and deliver
  • test interest in innovative new products and services

We work in partnership tailoring our approach to your situation and transferring knowledge and insights for keeping customers (external and internal) at the heart of everything you do.

Get in touch now if you would like to focus more on what matters to customers.

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East Health commissioned InsideOutWorks to conduct a research project. Mary's expertise and enthusiastic attitude made working with her a pleasure. She is an excellent communicator and delivered a high quality research report on time and within budget.

Loretta Hansen

Mary is a hands-on marketer and a great thinker. She is well organised, thorough and customer focused. She is enthusiastic and goes the extra mile to look after people’s needs.

Nancy Ward

Our Customer Services and Sales team faced massive changes with a new finance system. We engaged InsideOutWorks to meet staff individually to understand their views and potential impact, then to facilitate team workshops to fill knowledge gaps, provide practical tools, and encourage a 'change positive' view. The team enjoyed the workshops immensely. We came through with flying colours. Overall team resilience and cooperation continued.

Shona Weller

It always seems impossible until it's done.

Nelson Mandela